How advanced artificial intelligence is changing the customer service game
In a world where consumers are demanding more and more, and every aspect of the customer experience is susceptible to public scrutiny, businesses are looking to uplevel and personalise their services at a greater scale than ever before.
While early models of AI have offered a basic opportunity to automate the customer journey and address low-level customer needs, they’ve been limited when it comes to intuiting individual customer requests, intent and sentiment.
In many cases, this has left a gap in communication and connection between brand and buyer.
So, as a business, how do you deliver personal customer experiences, to an ever-growing consumer base, without overburdening your team?
The answer: AI-powered personalised experiences..
What is AI powered personalisation?
AI powered personalisation, in systems such as Ask Harry, uses voice-first artificial intelligence to quickly and naturally communicate with customers, identify their needs and analyse customer data.
It’s focussed on gaining a deep understanding of consumer context, preferences, behaviours, trends and constraints.
Unlike traditional customer automations and personalisation, AI-powered personalisation uses machine learning to solve more complex issues, communicate naturally and address significantly higher volumes of data.
Delivering personalised customer experiences – at scale
Intelligent AI systems such as Ask Harry offer customer-centric intelligent automations that have the capability of operating around the clock.
Through advanced algorithms and machine learning technology, this level of AI is capable of understanding customer queries, decoding customer intent and promptly delivering personalised responses in natural language.
There are no limits to the number of customers this AI can support, no time constraints on when support can be offered, and no major cost involved at an operational level.
This means personalised customer service can be delivered at a great scale without the typical constraints that come with clunky, outdated automations or traditional human only customer service teams.
Therefore, businesses who adopt advanced AI technology position themselves to deliver hyper-personalised experiences that can transform customer engagement and cultivate a customer-first culture at every level of operations.
92% of companies worldwide are embracing AI to provide personalised customer experiences and drive business growth.
Rapid identification of a customer’s needs
Contact Harald Chief Product Officer, Matt Denton says while traditional personalisation systems rely on manual updates and scheduled roll outs, personal AI experiences are always learning, adjusting and improving the customer experience.
“This real-time ability to adapt means the system will deliver service based on the latest (to the minute) interactions with customers,” Matt said.
“It goes without saying that this alleviates customer frustration and reduces delays between customer interaction and resolution,” he said
89% of leaders believe personalisation is crucial to business success within the next three years.
Future focus with AI driven analytics
AI driven predictive analytics offer important insights that enable brands to identify trends and anticipate future customer behaviour.
This, in turn, positions businesses so that they can plan and prepare budgets, resources and operational processes ahead of time.
A simple transition to improved experiences
While the opportunities of personalised customer service driven by AI are many, not all artificial intelligence is suitable as the solution.
Systems like Ask Harry are complex in their tech and offer a depth of customer service that meet the current and future needs within personalised experiences.
“The beauty of adopting a system like this is the ease at which it integrates. With the ability to work within existing infrastructure, advanced AI systems offer a simple transition to a superior level of business operations,” Matt said.
Learn more about the power and potential of personal AI experiences for your customers.
